Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. Google Doc with live notes [link]. Conclusion.

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Crisis Brand Branding How To 271

Melissa Agnes

JANUARY 11, 2015

The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. Learn more about Agnes + Day, The Crisis Intelligence Firm. Google: “National Weather Service” + the city you live in for more information. Subscribe via email.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

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Nonprofit Crisis Viral Groups 227

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

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Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

MARCH 13, 2013

This is what I found at PRSA’s Counselors Academy last year (and while I would have loved to have gone this year, it didn’t work out that way), and consistently find at the PRSA International Conferences (please keep your fingers crossed that my proposal is accepted!). Here’s how it’s billed: Social media in a crisis.

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Conference Social Media Crisis Crisis Management 103

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a I only hope that in the age of Trump, others seeking a crisis PR playbook will discount the nefarious (and short-sighted) PR tactics that Facebook has deployed.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44