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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Yet, this is our world today and our “new normal” as communicators and crisis management teams. in your local areas. Heck, bust this thing out and use it as a team-building exercise. So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected? Practice to stay sharp.

Crisis 220
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Such allies need to be organized, however, for crisis management messages to be consistent.

Corporate 109
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Speed is crucial to crisis management. Monitoring. Writing recently in Public Relations Tactics, John J.

Crisis 120
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Behind the Headlines With Brandon Puttbrese

Cision

For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today? It’s a fun exercise to then think of ways to connect your brands to emerging trends. Start simple by asking: Who cares? Sometimes it’s a fit; many times not.

Crisis 0
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63
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Behind-The-Scenes Look At How To Deliver a TEDx Talk

Melissa Agnes

However, after experiencing this process, I highly recommend this exercise to every communication professional out there. However, creating the title is also a great exercise to keep your speech focused and on track. I landed in LA at 11am local time and took the day to mentally focus and pamper myself. Creating my title.

How To 185