article thumbnail

Public Relations Objectives

Doctor Spin

However, there are lots of instances where the marketing toolbox falls short: Media Relations (Sometimes referred to as “Press Office.”) “Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” That’s marketing ! Dickie, R., & Mahon, J.

article thumbnail

Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Crimson Tide (1995) — Crisis Planning. Buena Vista Pictures (1995).

Tools 170
article thumbnail

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Catherine: I’d not encountered Antonovsky’s concept before, so thank you for the reference.

Crisis 63
article thumbnail

The Public Relations Agency: Your Secret Weapon

Doctor Spin

Public affairs (PA). Internal communications. Crisis communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Media relations.

Agency 52
article thumbnail

Practical perspective of PR management

PR Conversations

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. It is possible to automatically list publications with the main focus on your client. Developing social media marketing policies.