Remove Crisis Communications Remove Media Relations Remove Public Affairs Remove Reference
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Public Relations Objectives

Doctor Spin

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. They will refer you to their marketing department and ask you to pay for an ad! That’s marketing ! Source: Long Range Planning 7 Post, J.,

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Crimson Tide (1995) — Crisis Planning.

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Digital PR.

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