5 PR Mistakes And What To Learn From Them
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.
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