Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content. Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Crisis Communications YouTube

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

How and why communicators should fight the ‘fake news’ scourge. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk.

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5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences? The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

Chuck E. Cheese responds to rumors after viral video

PR Daily

The family-focused chain has been on the defensive after a YouTube creator with an audience of millions claimed it pieced together old pies for future customers. Cheese was recently sent scrambling after an old urban myth went viral online. Eater reported : The theory was propagated online this week by YouTube personality Shane Dawson. Cheese responds to rumors after viral video appeared first on PR Daily. Crisis Communications Chuck E.

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TrendKite’s Comprehensive Guide to Crisis Communications


" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Communicators have been working hard to impress audiences with the scope of the danger and the damage already caused to the Bahamas and other islands. One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach. Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel , which has more than 785,000 subscribers. In a crisis, beware the false memory phenomenon.

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McKinney Police Department, NAACP president respond to viral video

PR Daily

A YouTube video posted by Brandon Brooks shows an officer throwing a bikini-clad 15-year-old girl to the ground and forcibly restraining her. RELATED: Learn to manage crisis communications on social media by neutralizing attacks and turning the tide. ]. “I Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. CRISIS LEADERSHIP BOARD.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise. As more users get their news and commentary from social media sites, communicators have a responsibility to help employees, executives, customers and partners be more savvy consumers of information. How and why communicators should fight the ‘fake news’ scourge.

4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. What is within the communicator’s control are preparation, knowledge of one’s systems and points of contact, and redundancies within those systems.

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How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

The content-marketing framework was originally developed by Google as a guide for growing an audience on YouTube. We noticed that a lot of local businesses in Westchester will tag us when communicating about their current (socially distanced) offers.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more. CRISIS COMMUNICATIONS. 28, 2020—and hopefully has been communicating consistently with employees in the meantime.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more. CRISIS LEADERSHIP NETWORK.

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Responding to ‘Bird Box’ challenge, Netflix calls for safety and common sense

PR Daily

The movie has inspired some YouTubers to go out into the world with blindfolds, for as long as 24 hours, to see whether they can stay out of trouble. It’s a cycle that many have recognized from the Tide Pod challenge and other internet stunts that have sent communicators scrambling to combat internet groupthink and peer pressure. FREE DOWNLOAD: 13 tips for preparing for a crisis ]. Another mildly viral early adopter shows a group walking down a Brooklyn street.

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How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. For those who did not watch the awards show, Kelly Steinbach (stage name Kelleth Cuthbert) went viral after Fiji Water hired her as a red carpet promotional model. The resulting pictures, punctuated with Steinbach’s wry half-smile and deadpan stare, went viral. Viral fame is both unpredictable and fleeting.

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3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Here are several takeaways to ensure you don’t face a similar crisis. Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Here are three diversity takeaways to consider from this crisis: 1. Crisis Communications Marketing diversity

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

The BBC reported : Sabrina Strong, the lawyer representing Johnson & Johnson, said: “We have sympathy for all who suffer from substance abuse, but Johnson & Johnson did not cause the opioid abuse crisis here in Oklahoma, or anywhere in this country. Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts. Popeyes racks up media coverage and viral buzz. 7 hints to help create viral content.

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6 Best Practices for Identifying and Reacting to a PR Crisis


Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” This is both true and very difficult to quantify, which is why research on crisis communication is difficult to come by. So we may be in “crisis” far more often than we are in crisis.

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How to Turn Your Brand Crisis into PR Success with Ease


One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Read on for three tips to turn a social media crisis into a PR win. The first step is to identify exactly where and how the crisis started.

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NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. Not even an outstanding crisis communications campaign will substitute for being upfront when something is amiss. 7 hints to help create viral content. Related reading: 5 common missteps in crisis communication. PR crisis?

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Twitter scrambles to protect privacy, and YouTube cracks down on fake news.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

In a YouTube video, Legere also ran down the merger’s benefits with Sprint’s chief executive, Marcelo Claure: In a blog post, Legere wrote : Let me be clear. On , consumers can watch the YouTube video, read an open letter or one of Legere’s blog posts, catch up on the U.S.

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Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more. Within your crisis strategies, assign and outline roles to accomplish response measures and make sure your workforce understands them and is actively involved.

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Think that’s not your problem as a communicator? According to the multi-stakeholder theory, communicators are responsible to more than just customers. After Carson King’s sign for beer money went viral, the Iowa resident decided to continue raising money for the University of Iowa Stead Family Children’s Hospital. If you still decide to partner despite an unsavory past, have your crisis response ready for the social media pitchforks once those posts are uncovered.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Hello, communicators: . In a YouTube video , an animated Barbie and her friend Nikki discuss Nikki’s “experiences about when she has been treated unfairly.” CRISIS LEADERSHIP NETWORK. Brand managers should watch out, lest one of these loops goes viral.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Don’t be part of the minority of communicators who give the industry a bad name. Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. YouTube’s 43,770 channels boasting 250,000 subscribers or more uploaded a collective 243,254 videos this year—and 56% were within the first week of 2019.

Top nine PR crises so far for 2019


Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The key of any crisis communication is to be proactive, transparent and accountable.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. 3) What about comparative communications? What if messages were in other communications – an email, sponsored post or press release? For this reason, it can only be considered every bit as deliberate as a company hitting publish or send on alternative communications. PR advertising crisis communications marketing leadership

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

PR Daily

Hello, communicators: Target is partnering with CVS to offer COVID-19 vaccines at 600 of its locations. Why it’s important: When a crisis affects your brand or industry, taking care of your internal stakeholders first creates reputational goodwill that can be leveraged externally.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. How and why communicators should fight the ‘fake news’ scourge. RELATED: Join us in Chicago for our Future Of Communications Conference. ]. Influencer marketing continues to be a popular (and effective) strategy in communicators’ campaigns, but a survey by Study: How to make the most of your YouTube channel.

United Airlines: When Common Practices Goes Bad

Return on Reputation

The events of the passenger ejection from a United Airlines flight that have nearly broken the internet serve as a reminder that despite all the anxiety in boardrooms across America about a rogue White House tweet, a good old fashioned reputational crisis is usually something you’ve earned for yourself. And for it to happen, and to be broadcast on YouTube. Airline horror stories are particularly prime for going viral because we can all relate to a bad travel experience.

Chris Harrison steps back from ‘The Bachelor’, Indianapolis Museum of Art issues apology for job listing, and IHOP cancels Pancake Day promo

PR Daily

Hello, communicators: Today is Fat Tuesday, or Mardi Gras, as the AP Stylebook tweeted: This year's Mardi Gras looks different because of COVID-19, but today is Fat Tuesday, the day before Lent starts on Ash Wednesday. (If — YouTube (@YouTube) February 16, 2021.

Miami Heat and Twitch denouce athlete’s anti-Semitic slur, Society of Editors backtracks its response to Prince Harry and Meghan, and Lego’s 2020 sales hits five-year peak

PR Daily

Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.

PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. What the CSA’s communications team did for the Chris Hadfield mission was literally and figuratively out of this world! a critical thinker– and a quick thinker (particularly during a crisis). Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders.

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