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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV.

Media 103
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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

Radio 40
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Healthcare Communication Strategies During Pandemic

5W PR

Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies. The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails.