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Amplify Your PR Wins

Landis PR

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Sometimes all it takes is adding one task to your team’s workflow. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on.

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How to use virtual reality for public relations

Stuart Bruce

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.