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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Knowing how big and how fast a story is moving is critical to your response management. Lloyd is the President and Narrative Lead of Curious Public.

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Why it’s important to prepare for a PR crisis

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Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

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Why it’s important to prepare for a PR crisis

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The fast paced digital world we live in means it is essential that you are prepared for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. For example Chinese telecommunications company Huawei was accused by the U.S. Unlike a lot of brands in 2019 that failed to do so.

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Top nine PR crises so far for 2019

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5) A phone company who didn’t communicate: Huawei’s damaged reputation. The Chinese telecommunications company has often been criticised for not practising transparency. The key of any crisis communication is to be proactive, transparent and accountable. They have been dealt many accusations by the U.S.

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