Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises? Your communication with stakeholders.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62