Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Research = Accuracy.

Engineering 87

Engineering Knowledge Base Software Creativity 87

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Ethical Voices

JANUARY 8, 2024

We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. Just yesterday I was laughing with one of my staff members.

Ethics 83

Ethics Publicity Guidelines Technology 83