Remove Creativity Remove Knowledge Base Remove Writing
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In the PR World, Technical Writers Need Apply

Shift Communications

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Research = Accuracy.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. Just yesterday I was laughing with one of my staff members.

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