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How To Negotiate A PR Contract

ImPRessions - Crenshaw Communications

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” We believe negotiations between PR specialists and clients also need to avoid “deconfliction” and other problems that can thwart a successful relationship. We think so.

How To 136
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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s It’s an excellent conversation for SEOs, digital PRs, and agency leaders.

SEO 62
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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. PR-driven partnerships take a different approach. PR-driven partnerships take a different approach. 23, 4:45–5:45 p.m.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 188
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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