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AI and Journalism: What’s Next?

PRSay

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

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Public Relations Objectives

Doctor Spin

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

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Public Relations vs Marketing

Doctor Spin

When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services. However, public relations has such know-how. Shareholders, investors, financial institutions, etc.

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A Night at the 40th Annual Totem Awards

Barokas

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. Public Affairs – Apprenti.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. That phrase is often financial code suggesting a company is for sale.

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A look at Edelman’s report on generative AI for PR, marketing and comms

Sword and the Script

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. In addition, I’ve covered some of these vendors – see this fairly comprehensive list of PR and comms technology vendors – for the last five years. Inclusion criteria included the following: readiness of the tool (i.e.

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