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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Source: Forbes ).

Film 48
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The multi-pitch generator is only available for enterprise customers ( see pricing ). People on the move Muck Rack appointed Lisa Landa as its first Chief Marketing Officer (CMO). Brands (NYSE: YUM).

Software 122
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Examining the (weird) science of communication presentations

PR Conversations

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

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Examining the (weird) science of communication presentations

PR Conversations

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.