Creativity Enterprise Leadership Privacy 
ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.
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Sword and the Script
MAY 21, 2019
When you think enterprise sales, it’s probably not Disney that comes to mind. In my previous experiences, I had not been exposed to women in positions of leadership. The platforms where people hang out are more fragmented and the creative competition is steep. That experience also sparked an interest in marketing.
Sword and the Script
AUGUST 1, 2023
Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.
Sword and the Script
DECEMBER 20, 2022
The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.
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