Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Selling belongs in the advertising section of the media, not the editorial. So, then how do you convince the media that you have a compelling story to tell? Find creative ways to present and tell your story. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. Here’s why: A: I get to write exactly the book I want.

Writing 83

Writing Google Blogging Exercises 83

Bad Pitch Blog

MAY 13, 2009

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Some of our friends who work in the media get so many junky emails that they don’t even see ours sometimes. Can you tell that lately I’ve become obsessed by the topic of email? How boring!—we

Pitching 40

Pitching Film Radio Twitter 40