Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60