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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. AMA CEO Russ Klein Marketer’s Confidence Interview. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. What sounds familiar?

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. You had maybe a slightly smaller subset of the population that was scared to death that we were all going to lose our jobs and be replaced by technology. This technology is going to help us practice our profession better.

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