article thumbnail

Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. However, public relations has such know-how. Shareholders, investors, financial institutions, etc.

article thumbnail

Unlocking Revenue Potential With The Power Of PR

Landis PR

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Can Be a Solo PR Pro Now?

Solo PR Pro

Corporate communications. Public affairs. Web design and management. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising. Event planning. Fundraising.

article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

It’s expanded to include public affairs and government relations as the norm.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. “It’s critical to be engaged across all channels, both traditional and digital.”.

article thumbnail

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

article thumbnail

Six social media and digital communications trends for 2015

PR Conversations

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

article thumbnail

Practical perspective of PR management

PR Conversations

PR manager shows organizations how to leverage web networks for business development purposes. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? guest posts from partners?)