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Three Steps to Successful Crisis Communication

Melissa Agnes

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Step 1: Identify your stakeholders.

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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

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Communications Strategy 101: Get your GAME on

David PR Group

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. This can be clear in a business that receives real estate or insurance work from an established broker relationship. How do you do it? (If Happy New Year!