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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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The GPT-3 marketing and public relations practitioner

Wadds Inc.

It’s a huge amount of data that includes books, websites, and Wikipedia. The first paragraph was factual and recognisable based on my Wikipedia entry. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

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PR Interviews: Michael White Lansons

Norton's Notes

Without a doubt it’s online reputation. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Is content really still king and if so which type? This is shown by the requests we get as an agency.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. An example of a hero of free authority: Jimmy Wales of Wikipedia.”