Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Everything from PR, social, and owned content are starting to bled together into one job.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Dynamic content and regulations. Less static content.

Communications 120

Communications Crisis Internal International 120

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190