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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Closed captions are ideal for use in accessibility measures. Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible. They can also be beneficial for podcasts or radio shows to boost SEO. Accessibility is fundamental to customer satisfaction and retention.

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How to Choose a Media Monitoring Service

Critical Mention

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. As marketers know well, we live in a multichannel world. 24/7/365 customer service. Robust analytics and reporting.

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

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How to Build Brand Value  

Onclusive

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can use it to measure and evaluate our success. But many companies jumping on the content marketing band wagon get it spectacularly wrong. She will be measurable. We shouldn’t be.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 12) More dramatic platform changes will challenge marketing. 13) Simplifying personalization and recommendation services. 7: Lou Hoffman.