Content Marketing Corporate Film Television 
Sword and the Script
JANUARY 26, 2016
In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “The
Cision
NOVEMBER 6, 2015
Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. In gaming, user-generated content makes up 95 percent of all views , with content by the game publishers making up the remaining 5 percent.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Critical Mention
MARCH 16, 2020
He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. He then became a pro wrestler and parlayed that into an incredible acting career. Having been successful in many professions, Johnson has fans across many demographics. Ariana Grande.
Contently - Strategy
FEBRUARY 1, 2019
In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. The line between UGC and branded content has gotten blurry. Gen Z is used to seeing branding everywhere.
Cision
JULY 14, 2015
The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Want to learn how to stand out with your content marketing? People are inundated with content.
Expert insights. Personalized for you.
60 
Let's personalize your content