The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works.
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