Consumer Fashion Print Product Launch 
ImPRessions - Crenshaw Communications
OCTOBER 16, 2017
Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.
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