Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. For example, print has fallen off the cliff on which it was already teetering precariously.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Repeat this exercise until you have at least 25 subject lines – I guarantee there’ll be a good one in there. In that case, I’d advocate for high levels of personalisation.

Pitching 83

Pitching Writing Film How To 83

PR Fuel

JULY 24, 2018

Here’s a good exercise. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Truth is that a lot of your pitches are going to be met with radio silence. Use everyday words and phrases, and focus on telling a story.

Pitching 40

Pitching Media Small Business Writing 40