Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Cision

DECEMBER 4, 2017

Fortunately, the GitLab team had already rolled out a crisis management plan. They took the initiative to inform their clients of the crisis before social media started flooding with negative tweets and comments. So, the GitLab staff decided to rope in the professional community for help. HugOps [link].

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Crisis Brand Branding How To 271

Melissa Agnes

MARCH 5, 2015

Because, aesthetically speaking, it was exactly the type of video that young people are watching and uploading themselves to youtube. In the first two parts of this blog series I discussed the importance and impact of emotionally relatable story-telling as both a crisis communications strategy and a risk-management strategy.

Social Media 133

Social Media How To Media Video 133