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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.

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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 25% product or service comparisons. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. How to Generate Media Referenceable B2B Customers with a Blog. 29% webinars.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Hourly billing.

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