Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. 8) Employee engagement surveys: 36%. Tying outcomes to communications has long been a challenge.

Measurement 117

Measurement Communications Survey Web 117

Bianchi Biz Blog

AUGUST 8, 2022

I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. How long have you been in journalism and how did you get started?

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78