5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. Document your plan. Choose a good employee advocacy platform, and invite employees on board.

Employee 40

Employee Measurement Social Media Product Launch 40

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.”

Examples 62

Examples Product Launch Data Report 62

PR 20/20

MAY 24, 2018

Customer service team. Having a deep understanding of your buyer persona(s) is critical to driving content creation , product development , sales follow up , and really anything that relates to customer acquisition and retention.”. Have they previously interacted with your company? New website launch.

Marketing 40

Marketing Comparison Internal International 40