Remove Community Remove Financial Remove Instagram Remove Public Affairs
article thumbnail

Research, Communication Crucial Before Collaborating With Influencers

PRSay

As lead communicator for the maritime arm of NATO, I supported an experiment last March to collaborate with a travel influencer named Jackie Todd, who has approximately 120,000 followers on Instagram and 650,000 followers on TikTok. My love of the Navy and the communication community inspires me to candidly address this topic.

article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing.

Trends 77
article thumbnail

Why ROI and PR are like Oil and Water

Doctor Spin

Cover photo by Jerry Silfwer ( Prints / Instagram ). Instead, we must demonstrate how we’re increasing shareholder value, creating room for the organisation to grow, mitigating potential losses, and safeguarding future revenue. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.

article thumbnail

A Night at the 40th Annual Totem Awards

Barokas

In a matter of weeks, we grew The Shop’s Instagram following from 36 to 1,276 (3,444 %) and Facebook following from zero to nearly a thousand. Public Affairs – Apprenti. Media Relations – CanPay Debit. CanPay is a debit payment app for the highly regulated cannabis industry.