Research, Communication Crucial Before Collaborating With Influencers
PRSay
SEPTEMBER 19, 2023
As lead communicator for the maritime arm of NATO, I supported an experiment last March to collaborate with a travel influencer named Jackie Todd, who has approximately 120,000 followers on Instagram and 650,000 followers on TikTok. My love of the Navy and the communication community inspires me to candidly address this topic.
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