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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. That’s marketing ! Source: Long Range Planning 7 Post, J.,

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The ESG opportunity for public relations 

Stephen Waddington

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. We examine the role of public relations, the developing regulatory environment and emerging frameworks. More than a quarter (27%) said that they had taken no action to assess and manage ESG risk.

Publicity 197
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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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7 Rules for a New Era of Communications

PRSay

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. Take L’Oréal, for example.

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The Tug of War Between Journalists and the Obama Administration in Defining Transparency

Ishmael's Corner

Over the past two decades, public agencies have increasingly prohibited staff from communicating with journalists unless they go through public affairs offices or through political appointees. We consider these restrictions a form of censorship – an attempt to control what the public is allowed to see and hear.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.

Crisis 63
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Practical perspective of PR management

PR Conversations

In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Another part of professional development is about growth in strategic communications.