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How to Choose a Press Release Topic for Small Businesses

PR Fuel

You might want to look at old emails and documents. Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light. Here are a few tips that can help you select the right press release topic to boost your media coverage. Consider the Last and Next Six Months.

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Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. People are skeptical of promises from brands, but not friends. Who is Considered an Influencer?

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Customer Communication - While your new content may be targeted to potential customers, consider whether your new expertise could also add value to your current customers. Wise content marketers can consider participating or even creating a Google+ Community. Media Relations - Is your e-book authored by an expert?

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

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