Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. It’s one of my favorite days of the year.

Social Media 174

Social Media Trends SMB Media 174

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Communications Conversations

NOVEMBER 14, 2017

They were both local events that I would at least consider attending. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). The first event is actually a big-time local event. Missed opportunity. But, it’s not really something that impacts me all that much.

SMB 60

SMB Pitching Local Social Media 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 10, 2018

Amanda Gebhard, Social Media Communications Manager, Boston Scientific. Bryan Vincent, Vice President, Digital Communications and Social Media, United Health Group. And, more importantly, he’s respected across the social industry locally as a thought leader and someone who’s consistently looking at what’s coming next.

Social Media 24

Social Media Media SMB Tourism 24

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. They’re getting a heck of a deal. The Lowry (chicken and waffles – enough said).

Healthcare 114

Healthcare SMB Social Media Meeting 114