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5 Tips to Set the Table for Success in the New Year

Solo PR Pro

Can you expand your service offerings or add a team member (employee or subcontractor) to open up more opportunities? Mise en place (everything in its place). The Communications Consultant’s Guide to Contracts , with 45 pages of advice and 9 full contract examples to help. Secret ingredients and sprinkles on top.

eBook 46
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

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Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. They need to recruit THOUSANDS of employees each year to help at their headquarters AND at their many, many stores across the U.S. Think about a company like Home Depot.

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.