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PR 101: How to Pitch The New York Times

Cision

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution.

Pitching 120
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In both cases, the goal is to drive links to boost rankings and site traffic. Fractl’s case studies page.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Not much has changed.

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How to Reach Special Publics – The Woman Publics

PR Conversations

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. This is reported to have been a huge success in generating newspaper and radio coverage, changing cooking habits and increasing use of apple products by restaurants, schools and other institutions.