AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays
wiredPRworks
AUGUST 2, 2016
Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. 55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. I would advise marketers to measure twice and cut once.
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