Branding Enterprise Public Affairs Technology 
ImPRessions - Crenshaw Communications
APRIL 3, 2018
It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Plus, communications technology plays a crucial role in the plot. Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars.
Wadds Inc.
AUGUST 14, 2023
Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.
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Beyond PR
AUGUST 25, 2016
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.
Sword and the Script
AUGUST 1, 2023
Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). The tool uses proprietary AI to monitor brand risk and narratives. The second feature is a “biography generator.”
MaccaPR
MAY 28, 2015
space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. I think that poetic license is understood with so obvious a commercial enterprise. It was a brand win. If Hyundai Staged Some of the Spot, So What?
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