Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

Customer Service 84

Customer Service Company Strategy Communications 84

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. I highly recommend his Social Leadership Handbook and 100-day workbook. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112