Branding Customer Service Handbook Internal 
NewsWhip
JUNE 10, 2021
So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.
Stephen Waddington
JULY 10, 2017
Lego and Patagonia are among my favourite brands. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s an issue that is radically changing internal and external communications. Community and commonality are frequently incorrectly transposed.
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