What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
Sword and the Script
JANUARY 25, 2020
Today, employees were happy, customers were plentiful, and earnings followed suit. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. Somehow, by grit and will, the founders and executive team had pulled the company through.
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