Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. Somehow, by grit and will, the founders and executive team had pulled the company through.

Storytelling 119

Storytelling Examples B2B Chemicals 119

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40