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A Quick Guide to Social Chat Channels for Businesses

Cision

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Facebook Messenger. It turns out that it was a shrewd move on Facebook’s part. End-to-end encryption.

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The Magic That is Apple

Waxing UnLyrical

I did, however, take a photo of it – still in the box – with my iPhone, and post it to my Facebook Page. Within minutes , it started generating discussion as you can see from this screengrab (I’ve blurred out the names for privacy reasons): Shared excitement and engagement. Every time.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

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