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Cementing the case against gated content (in most cases)

Communications Conversations

On the other side, we have marketers who believe gated content simply should not exist. That brands should give it all away in hopes that leads will eventually come in all on their own. One the biggest debates in all of digital marketing. But, content marketing fits into that mix, too. So, why ask for it?

Privacy 88
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 190
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 3) Emotional connection with customers. “I 9) Brands across the aisle. “I 4) New emphasis on trust. Honesty and transparency trumps all.