Remove Brand Remove Consumer Remove Media Relations Remove Wireless
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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! After an aggressive media relations push, we began to pick up traction in the local market.

Print 60
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Behind the Headlines With Sophie Raine

Cision

As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. Use your creativity.

Wireless 120
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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category.