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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

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Stumbling into Tech PR

The Hoffman Agency

That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. Industry terms such as SaaS, wireless, etc.,

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Stumbling into Tech PR

The Hoffman Agency

That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. Industry terms such as SaaS, wireless, etc.,

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

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