Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Brainstorm contingency and crisis management plans. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Just as work needs to be broken down into manageable chunks, so must workflow improvement. Assemble a diverse project team. Keep momentum up with regular check-ins.

How To 60

How To Software System Employee 60