blogs a-pr-spring-cleaning-checklist 
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.
PR Fuel
AUGUST 7, 2018
I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. You should do the following: Plan the release with a written outline. Craft a great headline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Edit , edit, edit. You’re busy.
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