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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. Your favorite social media site is… Twitter for research and LinkedIn for building connections.

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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Have they thought about getting health care insurance once they are no longer your dependents? When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

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I Can’t Use National Media

Mora Communications

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

Media 49
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Disruptive Technology Merits Disruptive PR

David PR Group

How much insurance should the drivers carry? Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. I was discussing the ridesharing phenomenon with another public relations pro, and he said the companies both went about entering the market all wrong.

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PR measurement. It’s you, not me.

The Hoffman Agency

Another issue (perhaps the key one) is that narrowing of the definition of PR; that in the majority of case clients equate public relations with media relations. Never more has public relations had the right to use the full mix of marketing communications activities to deliver against genuine business objectives.

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Bad Pitch Book Review: Can We Do That?!

Bad Pitch Blog

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Do we have insurance? 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog? I call it having to ROAR.